We're in the L.A. Times and PARADE Magazine! Friday 16 March, 2012
In today’s issue (3/16/12) of the L.A. Times, Savanna is quoted in an article about Lionsgate’s Hunger Games marketing tactics and its relationship with the fan sites and fans.
In 2011, the studio announced the casting for each of the 24 “tributes” — the young combatants, ages 12 to 18, who fight to the death in the Hunger Games — on the movie’s Facebook page, which now has 2.8 million fans. A viral website assigned participants to each of the books’ 12 districts and allowed them to elect their own mayors. And the studio reached out to the operators of fan websites, sending them “Hunger Games” goodies and inviting them to the premiere. Dozens came to Los Angeles for the event and even met for a party in Los Feliz on Sunday.
“They did so much stuff for the fans, it was crazy,” said Savanna New, a Florida teacher who runs a weekly podcast devoted exclusively to “The Hunger Games.” “We were all really glad they didn’t show the games, because it kept up the mystery and made us want to see it more.”
And in the latest edition of PARADE, there’s a “Which Hunger Games Character Are You?” quiz that was co-written by Adam [and Kate from HungerGamesTrilogy.net].
Click here to take the quiz at PARADE.com and let us know your results!